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Portfolio: Marketing and Merchandising Design



33. Jenny Lyons Designs Identity

Jenny Lyons Identity

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About the Project:
Jenny Lyons is an up-and-coming designer based out of San Francisco. She currently has a clothing line for women as well as a women's accessory line consisting of purses, shawls and hats. She approached me to design an identity that could be used in all her merchandise as well as on online and offline promotional materials. Her goal was for the identity to be sophisticated with a touch of fun.

Role: Designer

Project Deliverables:
Identity Concepts
Color Palette
Sample Usage Scenarios

About the Company: Jenny Lyons is an up-and-coming designer based out of San Francisco. She currently has a clothing line for women as well as a women's accessory line consisting of purses, shawls and hats. You can reach her at jenny@jennylyons.com.