22. Coaching Inc. Identity, Collateral & Web Site About the Project: Coaching Inc. hired Juicy Design to develop a logo and identity that was both professional and signified interaction. The company also wanted a Web site that would introduce their services and allow clients to access materials behind a password protected area. « View the Web site Role: Designer Creative Director Project Deliverables: Logo Design Site Architecture Site Design HTML About the Organization: Coaching Inc. provides sales training and consulting services for small and medium size businesses. They use a signature 5-phase approach that allows each implementation to be unique to the needs of each company and individual.