About the Project:
RedLine Deals was ready to launch an e-commerce site and needed an identity to be used for the web site and online promotional materials. The personality of the brand was designed to be warm, inviting and strongly indicate "discount". A secondary goal was to design a signature mark that could be used throughout the e-commerce site and email promotions. The large identity at the top of the page is the one that was selected.
Role:
Designer
Project Deliverables:
Identity Concepts
Color Palette
Final Production
Sample Usage Scenarios
About the Company:
RedLine Deals is a subsidiary of a larger conglomerate corporation. This corporation wished to test out a new brand and target market in December of 2001. The project was put on hold until the 2002 holiday season.
